I swear, I’m not lazy


If you follow this blog, it would be easy to assume that I’ve been lazy lately. While I haven’t posted anything here for a while now, I have been busy writing at sporttechie.com. In case you’ve missed those posts, or if you haven’t given the site a look yet, I thought it worthwhile to post some links to my content there.

MLB recently intensified their partnership with YouTube. MLB has been a partner with YouTube since 2005, but until recently, that hasn’t meant much. You can learn more about the partnership at: http://www.sporttechie.com/2013/05/29/mlb-seeks-global-presence-with-expanded-youtube-partnership/

One of my favorite posts was with Callaway Golf, which has really stepped up their game on social media in the past year. I was able to talk with Callaway’s Senior Manager of Global Communications Scott Goryl and Social Media Manager Chad Coleman about their latest social media campaigns. The takeaways are definitely worth your time. http://www.sporttechie.com/2013/06/24/callaway-golf-interview-breaking-down-their-social-media-strategies/

Finally, in the lead up to UFC 162, I spoke with Marketing & Community Ambassador Brenden Sherratt of Cagerank.com. Cagerank.com uses a technology called Decision Engine to predict outcomes of MMA fights. The site correctly predicts 64% off fights using a pretty impressive database of previous fight data and outcomes. They are looking for suggestions on how to improve their accuracy, so give the article a read, the site a look, and send them any suggestions you have. http://www.sporttechie.com/2013/07/02/cagerank/

I’ll be continuing to write for sporttechie.com, and you can follow my feed there at sporttechie.com/author/stephenapp, but I’ll also have some stuff over here from time to time. I’m currently working on a few pieces about social media loyalty programs that have begun to crop up from sports franchises, and I’ll be posting here throughout the fall on fan identication, which will be the subject of my masters program capstone project.

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